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Per Mollerup
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Marks of Excellence ペーパーバック – 1999/3/18

英語版 Per Mollerup (著)
4.5 5つ星のうち4.5 22個の評価
すべての形式と版を表示
This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
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  1. 本の長さ
    240ページ
  2. 言語
    英語
  3. 出版社
    Phaidon Press
  4. 発売日
    1999/3/18
  5. 対象
    8 and up
  6. 対象読者年齢
    13 歳以上
  7. 寸法
    25.4 x 2.54 x 29.21 cm
  8. ISBN-10
    0714838381
  9. ISBN-13
    978-0714838380
  10. すべての詳細を表示
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商品の説明

出版社からのコメント

This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

レビュー

"Phaidon's Marks of Excellence is a glossy homage to logos through the ages, backed up with trainspotter-ish annotated notes."- The Face "Perfect for anyone who wants to start building their own global brand."-Wallpaper "...A handsome book... Excellent..."-Creative Review "Per Mollerup's beautiful yet pithy book."-Graphis "The Danish designer, Per Mollerup, is a master of modern visual shorthand, and his perspective makes a refreshing change from the dominance of Anglo-American thought on the subject. His designs... are exemplary in their wit and economy."-Business and Design Newsletter (Chartered Society of Designers) "[Per Mollerup] has assembled an exhaustive collection of marks, and backed up the images with some highly informative text. This is an excellent book whatever your philosophical position in design."-U & LC "Marks of Excellence is another contribution to Phaidon's de luxe series on design and architecture which provides an appropriate platform for communicating through impeccable and generously reproduced images. The indulgence of the coffee-table format is combined in this book with an intelligent and comprehensive text to create a reading experience properly saturated with looking. The illustrations are presented in two ways. Firstly the text is regularly punctuated with opulent full-bleed spread... By contrast, illustrations are also supplied in a diagrammatic fashion... The book contributes to the concerns of design history and to existing texts on the subject. Mollerup's encyclopaedic overview provides an updated addition to more personal accounts by designers... Perhaps the most original portion of Marks of Excellence is the 'Taxonomy' which uses theories put forward in the preceding chapters to form a model by which we might understand how trademarks signify. This takes us beyond mere recognition or subjective response to a formalized level in which we may sort the 'letter marks' in a logo into a number of categories... The book may be used by students as an introduction to communication theory and as a good example of the application of such theories to graphic design practice. It will be useful to designers... as a self-proclaimed canon of approved design... For the general reader the book will usefully enhance perception and identification of the system, rules and techniques of communication through corporate identity."-Journal of Design History "Unique... Marks of Excellence reflects this dedication to combining deep theory with surface beauty. Its 240 pages and 600 beautiful illustrations are both a feast for the eyes and an education in design."-Critique

登録情報

  • 出版社 ‏ : ‎ Phaidon Press (1999/3/18)
  • 発売日 ‏ : ‎ 1999/3/18
  • 言語 ‏ : ‎ 英語
  • ペーパーバック ‏ : ‎ 240ページ
  • ISBN-10 ‏ : ‎ 0714838381
  • ISBN-13 ‏ : ‎ 978-0714838380
  • 対象読者年齢 ‏ : ‎ 13 歳以上
  • 寸法 ‏ : ‎ 25.4 x 2.54 x 29.21 cm
  • カスタマーレビュー:
    4.5 5つ星のうち4.5 22個の評価

著者について

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Per Mollerup

Per Mollerup

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Simone Zaar
5つ星のうち5.0 Jederzeit gerne wieder!
2019年12月29日にドイツでレビュー済み
Amazonで購入
Buch entsprach dem angegebenen Zustand und der wegen ziemlicher Verspätung kontaktierte Support hat ausgezeichnete, kompetente und freundliche Kundenbetreuung angeboten!
レポート
5つ星のうち5.0 A "MUST HAVE"...
2014年7月12日にアメリカ合衆国でレビュー済み
Amazonで購入
I'm a typography nut. If you are too, you need this not just for reference but for sheer admiration of the marriage of concept and its proven dead-on communications successes. Invaluable for ANY design professional involved in media, shape, form, design, architecture, fashion, artful communication, and the thoughtful analysis of all of those.
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Inês Ventura
5つ星のうち4.0 inside of the book is like new
2015年1月15日に英国でレビュー済み
Amazonで購入
The inside of the book is like new, the only down part was the cover jacket was taped to the cover. But what matters is the content of the book, therefore, I'm very happy with my purchase.
レポート
Theo K
5つ星のうち5.0 An EXCELL JOB
2011年8月31日にアメリカ合衆国でレビュー済み
Amazonで購入
I enjoyed the great work done by the author. Iam a real fan of applied knowledge picturing it into the mind. The book has got its own Identity and is very useful for people that want to dive into the visual world of coding and decoding.
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Henry
5つ星のうち5.0 Brilliant book
2011年5月1日にアメリカ合衆国でレビュー済み
Amazonで購入
Marks of Excellence is an in-depth analysis of symbols, branding and logos. A very good read, by a very good communication designer. I had my copy autographed!
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