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Little Bets: How Breakthrough Ideas Emerge from Small Discoveries (English Edition) Kindle版
“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal).
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.
Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.
Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.
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商品の説明
レビュー
"I have always believed that constant innovation is core to success. The methods Peter Sims provides in the highly engaging Little Bets will help you challenge the status quo and discover extraordinary new possibilities in whatever endeavor you're engaged in." (Howard Schultz Chairman and CEO of Starbucks)
"Want a big idea? Start little. Whether you're an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets." (Chip Heath Author of 'Switch: How to Change Things When Change is Hard')
"With examples that range from traditional businesses to stand-up comedians, Peter Sims shows that the path to big success is lined with small failures. Behind every breakthrough idea is often a host of experiments that flopped - and Sims shows how to leverage these "little bets" to produce lasting results. This is a powerful and practical book." (Daniel H. Pink Author of 'Drive' and 'A Whole New Mind')
"A fascinating and revealing journey through the real-life dynamics of the creative process. Vividly written and bustling with examples from comedy to architecture, Little Bets is a wonderful example of itself: a big idea that takes shape through many small discoveries. I highly recommend it for anyone with a serious interest in cultivating creativity in business, education or in their own lives." (Sir Ken Robinson)
"In Little Bets, Peter Sims convincingly argues that we need a new model of creativity, focused around gradual improvement and constant innovation. If you're not learning while doing, Sims points out, then you're probably doing it wrong." (Jonah Lehrer Author of 'The Decisive Moment') --このテキストは、kindle_edition版に関連付けられています。
"Want a big idea? Start little. Whether you're an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets." (Chip Heath Author of 'Switch: How to Change Things When Change is Hard')
"With examples that range from traditional businesses to stand-up comedians, Peter Sims shows that the path to big success is lined with small failures. Behind every breakthrough idea is often a host of experiments that flopped - and Sims shows how to leverage these "little bets" to produce lasting results. This is a powerful and practical book." (Daniel H. Pink Author of 'Drive' and 'A Whole New Mind')
"A fascinating and revealing journey through the real-life dynamics of the creative process. Vividly written and bustling with examples from comedy to architecture, Little Bets is a wonderful example of itself: a big idea that takes shape through many small discoveries. I highly recommend it for anyone with a serious interest in cultivating creativity in business, education or in their own lives." (Sir Ken Robinson)
"In Little Bets, Peter Sims convincingly argues that we need a new model of creativity, focused around gradual improvement and constant innovation. If you're not learning while doing, Sims points out, then you're probably doing it wrong." (Jonah Lehrer Author of 'The Decisive Moment') --このテキストは、kindle_edition版に関連付けられています。
著者について
Peter Sims is a speaker, entrepreneur, and the coauthor of the Wall Street Journal and BusinessWeek bestselling book True North.
John Allen Nelson's critically acclaimed roles on television's 24 and Vanished are among the highlights of his twenty-five-plus years as an actor, screenwriter, and film producer. As a narrator, he won an AudioFile Earphones Award for his reading of Zoo Story by Thomas French. --このテキストは、kindle_edition版に関連付けられています。
John Allen Nelson's critically acclaimed roles on television's 24 and Vanished are among the highlights of his twenty-five-plus years as an actor, screenwriter, and film producer. As a narrator, he won an AudioFile Earphones Award for his reading of Zoo Story by Thomas French. --このテキストは、kindle_edition版に関連付けられています。
登録情報
- ASIN : B0043RSJTU
- 出版社 : Free Press; Reprint版 (2011/4/19)
- 発売日 : 2011/4/19
- 言語 : 英語
- ファイルサイズ : 1875 KB
- Text-to-Speech(テキスト読み上げ機能) : 有効
- X-Ray : 有効
- Word Wise : 有効
- 付箋メモ : Kindle Scribeで
- 本の長さ : 225ページ
- Amazon 売れ筋ランキング: - 80,623位洋書 (洋書の売れ筋ランキングを見る)
- カスタマーレビュー:
著者について
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他の国からのトップレビュー

Sanchay Jain
5つ星のうち5.0
Very helpful
2021年9月14日にインドでレビュー済みAmazonで購入
The book is very helpful in developing a balanced mindset and also strategizing an effective work style. Thanks to provide so many references material for further developing the Little Bets idea.

Antonio A.
5つ星のうち5.0
Libro interessante
2018年12月11日にイタリアでレビュー済みAmazonで購入
Libro veramente interessante , mette in luce come da piccole idee , spesso fallimentari , si possa arrivare a creare qualcosa di veramente importante. Semplice anche per chi non mastica molto la lingua inglese e utile per imparare molti vocaboli.
Consigliato!
Consigliato!

E. Thomas
5つ星のうち5.0
"Little Bets" is the way of the future!
2015年8月27日にアメリカ合衆国でレビュー済みAmazonで購入
As a high tech entrepreneur, I rate “Little Bets” right up there with my other favorite startup book, "Crossing the Chasm.” If you are an entrepreneur, or someone wishing to glean an insight into the magic formula of Silicon Valley, this book is invaluable.
It lays out a brilliant, agile approach to innovation in business and product development. Sims demonstrates through many fascinating anecdotes that people, and organizations have a greater chance of success by embracing change and maneuvering nimbly with fast iterations.
Since reading the book, the phrase “little bets” has become part of my vocabulary, and I’ve used it to discuss several projects and startup ideas. I've also shared the concept of little bets with other entrepreneurs who have all unreservedly embraced it. It seems many of us are paralyzed by the misplaced belief that we need a grand master plan before we can start any endeavor. It’s liberating to ditch that notion and just begin with “little bets.”
Perhaps what I love most about the book is that I feel a stronger camaraderie with my fellow innovators having read it. “Little Bets” validates my natural approach to ideation, and has reassured me that my creative process isn’t something random and unique to me. The book is very well written and extremely easy to read, and I had a hard time putting it down. In fact, I ended up reading eagerly into the early hours of the morning and finishing it in less than two days.
My hope is that more organizations embrace “little bets.” Not only do I think it likely that these organizations will become more innovative and successful, but I believe people within the organizations will feel less stifled, and as a result will be more creative, happier, and fulfilled.
It lays out a brilliant, agile approach to innovation in business and product development. Sims demonstrates through many fascinating anecdotes that people, and organizations have a greater chance of success by embracing change and maneuvering nimbly with fast iterations.
Since reading the book, the phrase “little bets” has become part of my vocabulary, and I’ve used it to discuss several projects and startup ideas. I've also shared the concept of little bets with other entrepreneurs who have all unreservedly embraced it. It seems many of us are paralyzed by the misplaced belief that we need a grand master plan before we can start any endeavor. It’s liberating to ditch that notion and just begin with “little bets.”
Perhaps what I love most about the book is that I feel a stronger camaraderie with my fellow innovators having read it. “Little Bets” validates my natural approach to ideation, and has reassured me that my creative process isn’t something random and unique to me. The book is very well written and extremely easy to read, and I had a hard time putting it down. In fact, I ended up reading eagerly into the early hours of the morning and finishing it in less than two days.
My hope is that more organizations embrace “little bets.” Not only do I think it likely that these organizations will become more innovative and successful, but I believe people within the organizations will feel less stifled, and as a result will be more creative, happier, and fulfilled.

Dr. Peter Davies
5つ星のうち5.0
Little and focused
2014年5月19日に英国でレビュー済みAmazonで購入
This is an excellent short book. It's divides innovators into conceptualists and experimenters. This book is very much on the side of the experimenters- it sees overarching concepts as something that can be useful- but which are often unhelpful.
The book illustrates well the idea that multiple small steps towards a goal, our even just taken out of curiosity to see what will happen, are usually the best ways to make progress. Most progress comes from small steps- that cost little, don't take long- and are basically "little bets." A little bet is a diversion you can take that may or may not work, but the worst you'll lose is some small amount of money, and a bit of time. Most ideas don't work out as planned- and often the big idea or concept emerges as an outcome of what starts off as quite a small idea or project. The key thing seems to be to know what problem you are dealing with- and to break it down into small workable chunks.
The world is largely divided between conceptual thinkers who then work out the details, and other people who work with small chunks, and eventually discover what they are really a part of. Little bets offers something to both groups. The conceptual thinkers have good ideas- but they are rarely entirely right- or exactly what customers and others need. Sometimes big visions take so long to implement that by the time they are achieved they are obsolete. A bit of work with little bets often will save such grand projects from being misdirected from the start. The experimental types will enjoy trying experiments- and won't lose too much capital or emotion in building up a magnum opus that turns out to be misdirected. The key is to learn from the experiments, and keep moving on.
This book does move on briskly and entertainingly with many good examples and ideas. I can recommend as a good little bet to readers- it won't take you long to read and you'll quickly come away with several useful ideas from it.
The book illustrates well the idea that multiple small steps towards a goal, our even just taken out of curiosity to see what will happen, are usually the best ways to make progress. Most progress comes from small steps- that cost little, don't take long- and are basically "little bets." A little bet is a diversion you can take that may or may not work, but the worst you'll lose is some small amount of money, and a bit of time. Most ideas don't work out as planned- and often the big idea or concept emerges as an outcome of what starts off as quite a small idea or project. The key thing seems to be to know what problem you are dealing with- and to break it down into small workable chunks.
The world is largely divided between conceptual thinkers who then work out the details, and other people who work with small chunks, and eventually discover what they are really a part of. Little bets offers something to both groups. The conceptual thinkers have good ideas- but they are rarely entirely right- or exactly what customers and others need. Sometimes big visions take so long to implement that by the time they are achieved they are obsolete. A bit of work with little bets often will save such grand projects from being misdirected from the start. The experimental types will enjoy trying experiments- and won't lose too much capital or emotion in building up a magnum opus that turns out to be misdirected. The key is to learn from the experiments, and keep moving on.
This book does move on briskly and entertainingly with many good examples and ideas. I can recommend as a good little bet to readers- it won't take you long to read and you'll quickly come away with several useful ideas from it.

Ali
5つ星のうち5.0
Fresh new look on incremental innovation
2012年10月22日にカナダでレビュー済みAmazonで購入
I really truly recommend this book for anyone in any position of leadership or entrepreneurship. At first glance the concepts seem focused at product creators and small business owners however I think there are takeaways for anyone in any field. The idea of betting small, failing fast and learning little bits from lots of people are amazing concepts that apply to life so much of life.
I found all of the studies cited incredibly informative. Especially the one on how people perceive luck and the micro-loan nobel prize winner. Little bets is not a step by step methodology on any specific task or working field. It is a philosophy to be used as an approach to many tasks in life and especially product creation. It can be compared closely to the different between Waterfall development and Agile development. It then extends further into making all innovation, management, marketing more agile.
Will definitely be purchasing copies for colleagues and friends.
I found all of the studies cited incredibly informative. Especially the one on how people perceive luck and the micro-loan nobel prize winner. Little bets is not a step by step methodology on any specific task or working field. It is a philosophy to be used as an approach to many tasks in life and especially product creation. It can be compared closely to the different between Waterfall development and Agile development. It then extends further into making all innovation, management, marketing more agile.
Will definitely be purchasing copies for colleagues and friends.