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Anything You Want: 40 lessons for a new kind of entrepreneur Paperback – 1 June 2022

by Derek Sivers (Author)
4.7 out of 5 stars 436 ratings
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You started a business. But why?

Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?

Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.

In “Anything You Want” he shares 40 powerful lessons, in a book you can read in about an hour. Points include:

  • When you make a company, you make your utopia — your perfect world.
  • Business is not about money. It’s about making dreams come true for others and for yourself.
  • Starting with no money is an advantage. You don’t need money to start helping people.
  • Your business plan is moot. You don’t know what people really want until you launch.
  • Don’t pursue business just for your own gain. Only answer the calls for help.
  • By focusing entirely on thrilling your customers - even at an occasional loss - you ultimately profit more, because of the loyalty and word-of-mouth marketing that comes only when you place your customer’s needs over your own.

The book’s most memorable stories are from his horrible mistakes, like why saving ten minutes cost him $3.3 million dollars, and how he was attacked by Steve Jobs.

“Anything You Want” was first published by Seth Godin in 2011, then by Penguin/Portfolio in 2015. This third edition for 2022 was improved with eight new chapters.

Its surprisingly humanist approach to business, focusing on generosity and happiness more than profits, has helped thousands of entrepreneurs to re-focus on what matters and find their own path to success.

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  1. Print length
    96 pages
  2. Language
    English
  3. Publication date
    1 June 2022
  4. Dimensions
    12.7 x 0.61 x 20.32 cm
  5. ISBN-10
    1991152396
  6. ISBN-13
    978-1991152398
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Popular Highlights in this book
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Previous page
  1. Success comes from persistently improving and inventing, not from persistently doing what’s not working.
    Highlighted by 886 Kindle readers
  2. Never forget that absolutely everything you do is for your customers. Make every decision — even decisions about whether to expand the business, raise money, or promote someone — according to what’s best for your customers.
    Highlighted by 766 Kindle readers
  3. It’s counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.
    Highlighted by 750 Kindle readers
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Product details

  • Publisher ‏ : ‎ Hit Media (1 June 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 96 pages
  • ISBN-10 ‏ : ‎ 1991152396
  • ISBN-13 ‏ : ‎ 978-1991152398
  • Dimensions ‏ : ‎ 12.7 x 0.61 x 20.32 cm
  • Customer Reviews:
    4.7 out of 5 stars 436 ratings

About the author

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Derek Sivers

Derek Sivers

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Full content visible, double tap to read brief content.

Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.

Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.

Sivers’ books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs

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4.7 out of 5 stars
436 global ratings

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Top reviews from Australia

  • Dan Cooper
    5.0 out of 5 stars Excellent book
    Reviewed in Australia on 20 March 2023
    Verified Purchase
    Super easy to read and packed with good info. The author writes in such a chill and relatable way too. I really enjoyed it as an aspiring entrepreneur. Highly recommend.
    Helpful
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Top reviews from other countries

  • Kindle Customer
    5.0 out of 5 stars Nice book to read
    Reviewed in India on 5 February 2025
    Verified Purchase
    If you want to read the e-book for free then you can goto the authors official website. He has also provided the audio of the book.
    Report
  • Raed alramadan
    5.0 out of 5 stars Rare book in this generation
    Reviewed in Canada on 6 December 2023
    Verified Purchase
    Unfortunately, the new generation of books are all about how to be gready and gain much. This book is a rare find that tells you how to be a good person then a better businessman. How to be generous and care about people rather than money. It reminded me of the book How to win Friends and influence people. Compact size easy read.
    Report
  • Elle Crowly
    5.0 out of 5 stars The book I needed to read
    Reviewed in the United Kingdom on 18 March 2024
    Verified Purchase
    I have a small business (and lots of business ideas), and people love telling me how to run and grow my business, and want to work with me on products that will apparently make us all lots of money. I've turned these down because they didn't support what I thought was best for my clients. This book has confirmed what I feel about running my business. Thank you!
    Report
  • Thirsty Sloth
    5.0 out of 5 stars Yee, you will enjoy this.
    Reviewed in the United States on 12 January 2025
    Verified Purchase
    If you don’t enjoy this book my company will give you a free consultation and one for a family member of choice. Just reach out with your email.
    Report
  • Simon
    5.0 out of 5 stars Great Book, great perspective!
    Reviewed in Germany on 16 November 2024
    Verified Purchase
    A good book about a refreshing perspective on entrepreneurship ! Recommended!
    Report