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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (English Edition) Kindle版
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
If you want to discover products that customers love-that also deliver business results-this book is for you.
About the Author
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy.
What People Are Saying
“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included
“Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful.” - Jocelyn Mangan, CEO, HimForHer
“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” - Martin Eriksson, Co-Founder & Chairman, Mind the Product
“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” - Mike Herrick, SVP Technology, Airship
“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” - Hope Gurion, Product Leader & Team Coach, Fearless Product
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商品の説明
著者について
登録情報
- ASIN : B094PVB97X
- 出版社 : Product Talk LLC (2021/5/19)
- 発売日 : 2021/5/19
- 言語 : 英語
- ファイルサイズ : 2896 KB
- Text-to-Speech(テキスト読み上げ機能) : 有効
- X-Ray : 有効
- Word Wise : 有効
- 付箋メモ : Kindle Scribeで
- 本の長さ : 246ページ
- Amazon 売れ筋ランキング: - 8,250位洋書 (洋書の売れ筋ランキングを見る)
- カスタマーレビュー:
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As the Agile Manifesto converted me from preplanning waterfall solutions to iterating with customer feedback and as the MVP converted me from endlessly pursuing perfection to building and releasing just enough product to evaluate whether to persevere or pivot, so too will outcome-based development initiate a conversion in me. Nearly every development endeavor I am aware of has followed output-based development, need-based development, idea-based development, or problem-based development. While it’s good to have a lot of output, features somebody feels they need, cool innovations, or the solutions to peoples’ problems, it’s far more important to build things that help achieve our most desired outcomes.
Teresa’s opportunity solution tree turns conventional thinking upside down by first identifying the most desired outcome, then identifying the top opportunity to pursue to reach the outcome, then ideating a large number of solutions to then select the best possible solutions to address the opportunity, all the while recognizing and testing our assumptions.
I am so convinced this is the proper approach to development, I’m converting immediately.