What a great book! If you have read any of Andrew’s earlier books you will know his style of “frolicking writing” because you can tell he really enjoys putting pen to paper and has so much to give to the reader in such a palatable way. For this reason, I really recommend not skipping the introduction to the book from Andrew as it gives a great overview of his approach to his creative writing and sets out well how to maneuverer through his book
Each chapter of Andrew’s book is given a theme such as the first chapter called “Discovery.” You can feel free to jump to a chapter further on in the book that strikes a chord as you flick through the contents page. There is no set format and you can meander through as you wish. Being the person I am, I did the chapters in order. But it is not the kind of book you need to read in order as each chapter really stands alone.
Andrew’s goal for this book is to “inspire you and your teams to enjoy creating and innovating for improvement”. Literally just by reading this book, it will improve your creative thinking, as it did for me, but you will get more out of this book for yourself if you complete the exercises. What? Exercises you think? No way I’ve left school and exercises behind! But I encourage you to be open to continual learning and do.these.exercises. Each chapter is bite-sized to read and absorb as you move to the exercises. The exercises are super-short yet utterly thought-provoking. Practicing the “Kwik” memorizing method in Chapter 2 was fun and inspirational.
With a great mix of aha moments and humor tucked in each paragraph, and calling upon the wise words of musicians, and historical figures this book packs a punch of delight and insights. I highly recommend it!
- Catherine O’Connell, Principal, Founder of Catherine O’Connell Law, Lawpreneur and Host of the Lawyer on Air Podcast
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