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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth Paperback – 5 July 2018

by Eric Ries (Author)
4.4 out of 5 stars 460 ratings
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The long-awaited follow-up to bestselling business bible The Lean Startup - taking the startup revolution to all organisations

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management- a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
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  1. Print length
    400 pages
  2. Language
    English
  3. Publisher
    Portfolio
  4. Publication date
    5 July 2018
  5. Dimensions
    15.5 x 3 x 23.2 cm
  6. ISBN-10
    0241197260
  7. ISBN-13
    978-0241197264
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Review

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale ― General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

In the pivot-or-perish networked world of 21st century business, this is mission critical reading ― Reid Hoffman, cofounder of LinkedIn

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow ― Beth Comstock, Vice Chair, GE

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned ― Brad D. Smith, Chairman and CEO, Intuit

Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups. ― Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE

Book Description

The long-awaited follow-up to bestselling business bible The Lean Startup - taking the startup revolution to all organisations.

Product details

  • Publisher ‏ : ‎ Portfolio; 1st edition (5 July 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 0241197260
  • ISBN-13 ‏ : ‎ 978-0241197264
  • Dimensions ‏ : ‎ 15.5 x 3 x 23.2 cm
  • Customer Reviews:
    4.4 out of 5 stars 460 ratings

About the author

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Eric Ries

Eric Ries

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ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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4.4 out of 5 stars
460 global ratings

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Top reviews from Australia

  • Marcio Sete
    5.0 out of 5 stars Really enjoyed it
    Reviewed in Australia on 12 February 2019
    Verified Purchase
    This book brings a good mix of actionable insights and story telling. The key insights are around the innovation finance approach. I’d recommend it to organizations trying to figure out how to connect strategy, funding and governance with execution.
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  • Kenneth W Kramme
    4.0 out of 5 stars Insightful book on how large organisations can change
    Reviewed in Australia on 5 October 2020
    Verified Purchase
    This was a very insightful book following on from his Lean Start up.
    Some of it went back to basics of being customer-centric and asking the hard questions, of building multi-functional teams at various levels of the organisations including top leadership and advocacy, legitimising the role of entrepreneurs/intrapreneurs and their career development and training, building in the sustainability of the transformation process.
    Not all the answers but a great start and lessons learned. Well done.
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  • jose
    5.0 out of 5 stars Five Stars
    Reviewed in Australia on 13 February 2018
    Verified Purchase
    Every leader should read this book
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  • RM
    5.0 out of 5 stars Tantissimi spunti interessanti
    Reviewed in Italy on 27 May 2020
    Verified Purchase
    Per chiunque lavori in azienda o per chi vorrebbe avviare un attività sua, questo è un libro fondamentale a mio parere, fornendo molti spunti di interesse. Avevo già letto "The Lean Startup" che descrive come avviare una startup di successo (anche questo libro consigliatissimo), questo secondo volume "The Startup Way" descrive in maniera abbastanza operativa come mantenere "l'animo da startup" in un azienda strutturata e non smettere di innovare! Scritto in un inglese molto semplice e scorrevole.
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  • Enrique Areizaga Sanchez
    5.0 out of 5 stars Libro muy interesante para intraemprendizaje
    Reviewed in Spain on 4 December 2017
    Verified Purchase
    Estaba buscando un libro para aplicar los conocimientos de emprendizaje adquiridos en Startups al mundo de la gran empresa y este ha cumplido más que de sobra mis expectativas.
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  • TomSSS
    5.0 out of 5 stars A must read for anyone interested in growing a business or just getting things done
    Reviewed in the United Kingdom on 17 March 2018
    Verified Purchase
    Eric Ries has defined a simple, but effective set of principles and concepts which can be applied in any organisational construct to get things done in situations where there is a high level of uncertainty, whilst reducing risk. Well structured and clearly presented, the different chapters chart a progression from early experience amongst initial pioneers through to embedding. He shares some fantastic examples and brings it to life really well. The only improvement I could suggest would be some more diagrams to illustrate the concepts and some Appendices with things like templates
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  • CAO Tan Tho
    5.0 out of 5 stars Conceptuel et pratique
    Reviewed in France on 8 December 2018
    Verified Purchase
    Rares sont des livres de management qui donnent envie d’aller jusqu’au bout. L’application de la méthode agile en dehors de l’informatique semble donner également de bons résultats. À expérimenter très vite
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  • XYZ
    5.0 out of 5 stars Not better then first one but still great.
    Reviewed in Germany on 11 November 2018
    Verified Purchase
    Lice this book but I was not excited reading it like when i was reading first book from Eric. Still very usefull.
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