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Rich Teerlink
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More Than a Motorcycle: The Leadership Journey at Harley-Davidson Hardcover – 1 September 2000

by Ozley (Author)
4.4 4.4 out of 5 stars 17 ratings
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In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend.
More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment.

Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute. They provide practical, reality-tested prescriptions for critical tasks like developing employee alignment, building structures that support participation, and implementing effective reward programs. Finally, they draw lessons from the Harley experience-lessons about values, trust, and community-that apply broadly to any business.

An against-the-odds story of a business road less traveled, this book encourages today's leaders to look around the next bend-and to give every employee a view of the road from the driver's seat.
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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Harvard Business Review Press
  4. Publication date
    1 September 2000
  5. Dimensions
    15.88 x 2.54 x 23.5 cm
  6. ISBN-10
    0880115203
  7. ISBN-13
    978-0875849508
  8. See all details
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Product description

About the Author

Rich Teerlink is the retired Chairman and CEO of Harley-Davidson, Inc., and speaks internationally to corporate and educational institutions. Lee Ozley is an organizational consultant and coach. Both are Corporate Fellows at Auburn University's Graduate School of Business.

Product details

  • ASIN ‏ : ‎ 0875849504
  • Publisher ‏ : ‎ Harvard Business Review Press (1 September 2000)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0880115203
  • ISBN-13 ‏ : ‎ 978-0875849508
  • Dimensions ‏ : ‎ 15.88 x 2.54 x 23.5 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 17 ratings

About the author

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Rich Teerlink

Rich Teerlink

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4.4 out of 5 stars
17 global ratings

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Top reviews from other countries

  • W. Matthaei
    5.0 out of 5 stars Modern Era Turnaround
    Reviewed in the United States on 6 May 2019
    Verified Purchase
    Written in 2000, this book has some age on it, but it's a story well worth reading for anyone interested in what and how long it takes to turn a company and it's culture around. It's written by the two guys who actually lead the phenomenally successful turnaround at Harley Davidson it the '90's. Rarely do we get a first hand view from the people who actually lived it every day. It's a story well told. Now we'll have to see how well the company handles its current set of challenges.
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  • Ghengis Khan
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on 19 February 2018
    Verified Purchase
    A wonderful book written by a wonderful guy R.I.P Lee Ozley.
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  • Bea Teerlinck
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on 17 September 2016
    Verified Purchase
    Very good!
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  • Chuck M
    5.0 out of 5 stars A LESSON ON HOW TO LEAD
    Reviewed in the United States on 11 August 2011
    Verified Purchase
    This book is truly a resource for anyone in management, or hoping to be in management in the future. The story of how the team brought Harley back from the brink and into a global icon is remarkable. You certainly don't need to be into motorcycles to learn valuable lessons from this book, but if you happen to be a business person that likes to go for a ride you will enjoy it even more.
    Report
  • High Plains Drifter
    5.0 out of 5 stars Excellent Business Management reference
    Reviewed in the United States on 11 October 2019
    Verified Purchase
    This matches up well with "Well Made in America". Well written and good reference material for business professionals or for a college Business Administration textbook.
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